What are Local Search Ads and how do they work?
Local search ads allow businesses to be featured in the location-based section of a Google search. They are a way to ensure your business is visible to users seeking a service in a particular area.
The aim of local search ads is to provide potential customers with services in their area. For example, if a user searches ‘plumbing’, they will see ads for plumbing services based on their current location. If you are a plumbing company, being displayed in local search ads increases the likelihood that they will consider your business.