Managed Email Marketing Campaigns

What is email marketing?

Email marketing involves sending out emails to help promote your business. It is a powerful marketing tool that can help you stay in touch with past customers, keep them updated on your latest products and services and generate more sales leads.

What is an email campaign?

An email marketing campaign is a coordinated set of emails that are sent to a list of contacts. These emails usually have one specific purpose, or ‘call to action’, which prompts customers to make a purchase. Aside from the main call to action, an email may include a number of smaller ones, such as prompts to visit your website, social media or blog.

Why should you have managed email campaigns?

Saves time, money and resources

Many businesses don’t have the resources to dedicate a specific amount of time, money and employees to an email campaign. Hiring a company to manage them for you can alleviate some of the stress it places on your business and ensure the quality of the emails you are sending to customers. Having managed marketing campaigns also saves the time and money it would require for you to hire and train someone to manage your own email campaigns. These funds can be spent elsewhere and help further your business’ success.

Reach more customers

Having managed email campaigns means you have people working to ensure that your emails are directed to the right audience and filled with engaging and individualised content. Those managing your email campaigns will know exactly how to send the right emails at the right time, earning you more leads and increasing traffic, sales and brand exposure.

Why is email marketing important?

Drives traffic to your website

Email marketing provides calls to action, which can send users to your website and increase traffic. These calls to action can lead users to different pages of your website, such as sales or blogs, which can encourage engagement.

Improves Sales

Email marketing has the potential to increase sales by directing potential customers to your website and informing them about current discounts and promotions. They are the perfect way to advertise new products and remind users to complete purchases or provide them with other informative messages.

Saves money

This is especially true when it comes to managed email campaigns. Email marketing is cost-effective and, unlike forms of paid advertising such as pay per click advertising, you one pay for the service, rather than paying a fee each time someone clicks your advertisement.

Allows you to keep in touch with customers

Not everyone checks your website regularly or follows you on social media. When used correctly, email marketing can be a way to continue to connect with your audience in a way that is non-invasive and convenient.

Allows personalisation

Customers are less likely to ignore emails if they include personalised information that suits their interests. You can make your emails look appealing with colours, images and company logos to create eye-catching marketing content.

Let us manage your Email Marketing Campaigns and watch your business thrive! Ready to get started?

Contact Us to Talk Email Marketing!

For a powerful, effective EDM marketing campaign that gets you results reach out to OMDIGI Group for a free consultation. We are based in Sydney so if you are in the area we can set up a face to face or give you a call for a quick chat if you’re anywhere else in Australia or overseas.

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