What is email automation and how can it help your business?

Email automation is an efficient way to reach customers while saving you the weary process of manually contacting them. Incorporating automated emails into your marketing strategy is an effective way to save money, time and effort while retaining customers and increasing sales.

What is email automation?

Email automation allows you to schedule emails and send customers the right type of email at the right time. These emails can be sent at a certain time each day, week or month, or be triggered by certain actions the user takes, for example signing up to a website or making a purchase.

Benefits of email automation

Keep in touch with past customers

Though gaining new customers is important for any business, it is far easier to connect with those who have already purchased your products or services. Email automation provides a simple and cost-effective way to nurture your relationship with past customers. With email automation, you can schedule emails so that a) customers don’t go too long without hearing from you and b) they aren’t bombarded with emails to the point where they decide to unsubscribe.

Personalise content

According to MailChimp, 90 percent of customers find personalised content at least somewhat appealing. Personalised content can help build trusting relationships with your customers and improve sales. You can use email personalisation to:

Save resources

Utilising email automation saves you the stress of having to constantly manage your email campaigns. This means that you can save money and time and avoid having to hire and train employees specifically to manage your email campaigns. This money can then be directed elsewhere.

Should I really consider email automation?

Email automation is a valuable addition to any company’s marketing strategy, from stores, to fashion brands, to cleaners, to real estate agents. If you want a way to improve sales and retain customers while also saving time, money and stress, investing in email automation is the perfect solution.

Let us manage your Email Marketing Campaigns and watch your business thrive! Ready to get started?

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For a powerful, effective EDM marketing campaign that gets you results reach out to OMDIGI Group for a free consultation. We are based in Sydney so if you are in the area we can set up a face to face or give you a call for a quick chat if you’re anywhere else in Australia or overseas.

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