
Universal Analytics will be going away
Universal Analytics, which was released for businesses in 2012 and later to the public in 2013, was built for online measurement in a world

10 digital marketing myths
In the age of computers, tablets, and mobile phones, businesses have had to adapt their marketing strategies to continue to reach their target audience.

How is DuckDuckGo Different from Google Search?
When it comes to the best search engines, DuckDuckGo and Google vying for the top spots. While Google currently dominates the global search engine

Bing Vs Google SEM
The key differences (as well as the pros and cons) between Bing and Google are often a topic of hot discussion among digital marketers.

How to Prep for Black Friday 2021
Black Friday, traditionally set after Thanksgiving Day in the US, is the perfect time to kick start the holiday season with some great deals

Difference between SEO and SEM
A common question in digital marketing is: What’s the difference between SEO and SEM? Before we dive into this subject, we should briefly touch

How businesses can use Pinterest
Many businesses don’t usually consider using Pinterest as part of their marketing strategy. There’s no doubt that Pinterest is an under-utilised social tool, which

How YouTube Can Help Your Business
With over 2 billion logged-in monthly users, there’s no doubt that YouTube has enormous potential