Process & Philosophy
Whilst what we do can be very process-driven, it doesn’t fit into a neat time-driven package due to the very nature of digital being real time! Therefore, our process takes on a very agile framework. Our management style isn’t set and forget and we are actively in your accounts every day, looking at what is working and what needs to be changed.
We have an internal process of daily monitoring from a budget pacing and CPL/CPA perspective. Aside from that, we check each of our campaigns daily and look at keywords, bids and/or audiences, depending on the channel. We’re proactive in communicating insights, issues and resolutions so that you know what is happening with your campaigns and we are on top of your budget!